Begin with people.
Design around how work actually happens and what people already know how to do.
Work andlivelihood
As technology changes work, more people should gain the power to contribute, earn, learn, and build together. Not fewer.
Obra is the first practical application of this work. Construction is its first testing ground, not the limit of its ambition.
The larger question is not how to make people administer more software. It is how technology can make it easier to create jobs, organize work, share knowledge, and form new ways of living and working together.
Construction is the first field in which Obra is testing that idea. People describe what is happening in their own words. Obra helps turn those conversations into coordinated action.
Make contribution easier.
Reduce the friction that keeps people from coordinating, earning, learning, and participating.
Create new possibility.
Use technology to widen access to work, livelihood, and community rather than narrow it.